25 Tips for Video Search Domination

[Abdulla]

Create Compelling Content [ooo, good, something new! ]
Save Your Money: You don’t need to spend a million dollars. You can do video inexpensively. He talks about YoYoPlay.com. They’ve done all their video via handheld cameras. It’s not good enough for TV, but it’s good enough to sell yo yos
Go short with your content. 19.4 percent of users abandon after 10 seconds.
Create thumbnails that get attention: Pick a human face – preferably an attractive human face.
Optimize your titles: SEO for video is like SEO was ten years ago. It’s the basics. When you think about titles, think about two things: You want the engines to find it (so use keywords), but you want it to be compelling enough that a human would click on it.
…And your descriptions: Really focus on the first sentence or two.
Nail the End Slate: If someone has watched the whole video, make sure you give them something to do. Too many people worry about the video production, but they don’t think about the beginning and the end of it.
Make an Offer: Rite Aid gives people credits toward coupons for watching videos on their site. They have more than 500,000 monthly video views and a 70 percent return viewer rate.
Make it easy to share: Videos with social media options get 20 percent more traffic.
Add Video to your Site: Video is a natural link builder and back links help build ranking. Control associated page text to optimize SEO. Use FB share and RDFa.
Get the basics right: Titles, descriptions, keywords, tags, file names, surrounding copy, valid video site maps.
Add transcripts: Provide the transcript inline with the video on the page.
Put video on pages that convert: Zappos puts videos on their product pages because they’ve seen an increase in conversions on pages that have video.
Use video sitemaps
Put it on Facebook: Facebook is the #3 video news site on the Web. It’s rocketing up in terms of viewership. It’s also the #2 referred to YouTube.com. Video is amazing as a social object.
…and everywhere else!
Tweet it: New Twitter is made for rich media. Videos will play right on the person’s page.
Keep ‘em watching: Create playlists, create annotations, etc.
Get Subscribers
Comment, comment, comment
Track and Learn: YouTube provides great analytics that you can take advantage of
Use Keywords: You can also use the keyword tool to come up with different traffic patterns
Maximize Benefits of Sharing
Drive views with Promoted Videos
Put it all together